Figures
- Place
- Flagship store, Chicago
- Glazed facade
- approx. 125 × 31 ft (38 × 9.5 m)
- Transparent LED
- approx. 3,900 sq ft (360 m²)
- Mounting
- Behind the glass, on the mullion grid
- By day
- Interior visible through the screen
Overview
Transparent LED on the glass of a flagship store: clear by day, a moving ribbon of silk light on a snowy evening.
A storefront has two jobs: show the room inside and catch people outside. Transparent LED does both. Fine LED strips sit behind the glazing, so by day the store reads through the glass. On a winter evening, a ribbon of silk light flows across the facade as snow falls past it, and the shop floor stays visible behind. The panels follow the mullion grid.
Content ideas
- A ribbon of silk light on a snowy evening
- Seasonal windows for the holidays
- Product launches framed by the open store behind
