Figures
- Place
- Mixed-use atrium
- Loop
- approx. 33–40 ft long (10–12 m)
- Band height
- approx. 5–7 ft (1.5–2 m)
- LED surface
- approx. 650–1,200 sq ft (60–110 m²), both faces
- Viewing
- 360°, from three levels
Overview
A long oval ribbon of LED hung on cables in a skylit, three-level mixed-use atrium, readable from every balcony and escalator.
A mixed-use atrium is seen from every level at once: shoppers on the escalators, office workers at the balcony rail, people at the café tables below. A ribbon suits that. An oval loop hangs on fine cables at the center of the void, with LED on both faces, so a campaign reads from all sides. Brightness follows the skylight through the day, and campaigns change remotely by season.
Content ideas
- Coffee and café campaigns that travel around the loop
- Seasonal launches for the shops on every level
- A slow light pattern for evening events
Forms
More work
-
Atrium Sphere
Steel-and-glass atrium
-
Ocean Columns
Oceanfront hotel lobby
-
Droplet
Tiered hotel atrium
