Figures
- Place
- Corner building, New York
- Screen width
- approx. 130 ft (40 m)
- Height
- approx. 30–43 ft (9–13 m)
- LED surface
- approx. 5,400 sq ft (500 m²)
- Brightness target
- up to 10,000 nits, dimmed after dark
Overview
A curved LED facade that wraps a stone-and-glass corner and steps with the floors above a New York avenue.
Most facade screens are rectangles fixed to a wall. This one follows the building: it turns the corner, steps back with the floors and stops where the stone begins. At blue hour, veils of amber and ivory light drift across it, sized to read from the far side of the avenue. The image is mapped to the real geometry, so nothing breaks at the corner.
Content ideas
- Veils of amber and ivory light at blue hour
- Brand campaigns composed for the corner, not cropped to it
- A citywide countdown on New Year's Eve
