Figures
- Place
- Airport freeway
- Screen
- approx. 65–100 ft wide × 20–33 ft high (20–30 × 6–10 m)
- LED surface
- approx. 1,300–3,200 sq ft (120–300 m²)
- Brightness target
- up to 10,000 nits, dimmed after dark
- Viewing
- Angled toward oncoming traffic
Overview
A curved LED billboard on a planted slope beside an eight-lane airport freeway, wrapped in a wave of satin champagne aluminum.
On an airport freeway, every viewer is a driver at speed, arriving or leaving. This screen curves toward oncoming traffic from a planted slope, its edges wrapped in a wave of satin champagne aluminum. Brightness follows the sky: full against the low sun, then dimmed after dark so drivers see the image, not glare. Campaigns change remotely, by the hour, the day or the season.
Content ideas
- Coffee and breakfast campaigns for the morning commute
- Arrival moments for travelers leaving the airport
- A slow sunset gradient between campaigns
